The Importance of Functional Ingredients for Immune Health

Jul 3, 2023 | Diet, Food & Supplement Labels

Immune health isn’t necessarily a newly introduced topic; however, it has become a more prevalent concern ever since the pandemic began. In the post-pandemic era, immunity means everything. People, as well as pharmaceutical companies, have started focusing much more on maintaining overall well-being.

People actively seek holistic approaches to improve their physical health since nobody wants to be at their lowest if they get sick. Due to this reason, people are looking for products (vitamins and supplements) that can allow them to have excellent immunity.

So, what products are precisely healthy for consumers, and what ingredients should they look for?

 

Immune Health: Awareness Increases

Immunity is a subject that nobody paid much attention to in the past. But research states that ever since the pandemic began, 65% of people have started to worry about their overall health and well-being. This anxiety has led them on a journey to find the healthiest products, allowing them to increase their immunity.

The statistics suggest that people have generally become more worried regarding their immunities and not a specific demographic; this includes older people whose immunities are generally lower. The pandemic may be an unfortunate event that has impacted the world. However, it has made people aware of their health needs.

One can only hope that society will continue to look out for their health and not let small factors cause more significant issues. Another research claimed that 44% of consumers experienced day-to-day problems in the last twelve months, negatively affecting their quality of life. However, things are looking better as these respondents have begun improving their health.

 

Dietary Changes: Ingredients to Add

The first thing people must do is eliminate any harmful ingredients from their daily life. Such components include sugar and additives. Health experts claim fresh foods, such as fruits and vegetables, should be included in everyone’s diet regime, as these foods are known to improve gut health and overall vitality.

Luckily, people have started to understand the importance of adding vital ingredients like iron, magnesium, and calcium into their foods to experience better health. These functional ingredients will undoubtedly help in maintaining their overall health and well-being.

People have begun eating and drinking foods and beverages that provide sufficient nutrition and minerals, including vitamin C and protein. Since there’s plenty of awareness regarding how crucial and helpful these foods are, their demand is also at an all-time high.

 

Potential Problems

However, numerous brands’ fake marketing of such ingredients is one issue. It’ll be morally incorrect and legally unethical for brands to market unhealthy foods by stating the elements mentioned above on the label. This unethical labeling can lead consumers to consume such foods and not reach their health goals. Hence, suppliers must ensure credibility, while it would help if consumers were careful when shopping for food.

 

Conclusion

Since consumers’ desire to look after their overall health has increased, brands can target these health-obsessed buyers legally and morally. There’s always a way to be corrupt; however, that will decrease the economy’s overall quality of life.

Hence, buyers must read the label. At the same time, brands must not market low-quality or unhealthy ingredients to consumers. The immunity claims must be transparent and credible; only then can our society develop healthier eating habits and improve the overall quality of life.