How Packaging Trends Are Transforming the Nutraceutical Industry

Nutraceutical packaging trends are driving key changes in the industry that could impact customers and brands alike. They are driven largely by sustainability, consumer choice and regulatory requirements.

Here are some of the important nutraceutical packaging trends that you need to be cognizant of.

Ability For Customization

Consumers worldwide are looking for customized nutraceuticals that are personalized for their unique needs. Hence, the nutraceutical industry must adapt and accordingly devise packaging that is better suited for such customized solutions.

Due to increasing competition and the brisk pace of e-commerce expansion, brands must design custom packaging solutions that will keep their products intact, boost brand appeal, attract customer attention through high aesthetics and comply with regulatory requirements. To stand out, the brand must move away from traditional packaging materials that could be problematic like plastics and glass. Hence, there is a move towards flexible pouches and portable stick packs that comprise sustainable materials.

Flexible pouches and customizable trays can bring benefits like reduced weight, lower costs, and easier packaging.

Tracking and Tracing

Tracking and tracing using RFID as well as other emerging technologies is now paramount for brands that covet operational efficiency as well as streamlined inventory management. The use of unique device identifiers (UDI), RFID, and even barcodes is imperative for shipping products on time to waiting customers. These technologies can help with complex operations like product recalls.

Sustainability

Since the nutraceutical industry is committed to customer wellness, it must also give due regard to the environment since that too is paramount for customer wellness. Moreover, brands must move away from hazardous materials like plastics since they are not eco-friendly and also because they pose direct health threats to the customer well-being that they are endeavoring to improve.

The use of sustainable materials also presents brands as responsible and caring entities which can win the hearts and minds of customers.

Likewise, it is equally important to use the least amount of packaging material that is just enough to serve customer needs.

CBD

Packaging solutions are vital for all pharmaceutical products, especially CBD-related. There is a growing body of scientific evidence to suggest that CBD leads to various health benefits. Hence, customer interest is growing in these products as is demand. However, materials used to make CBD are still strongly regulated and hence, creating CBD products as well as performing CBD research has more regulatory hurdles than other nutraceuticals.

CBD packaging must be compliant with regulatory requirements, for example, correct doses should be clearly stated, and packages must be designed to be tamper-proof and child resistant.

The CBD industry is taking cues from beauty, health, and wellness products to reinvent their packaging. This is necessary for effective marketing that will enable CBD brands to penetrate the health and wellness market.

Bottom Line

Nutraceutical packaging trends are driving a paradigm shift in the industry and introducing radical changes on all fronts. Brands must remain on top of these trends if they are to remain competitive.